LOGOS
Primary Logo
The primary logo consists of the symbol, organization name, and tagline in a horizontal orientation.
Included logo colors not shown: Black, White, Navy
Digital/Print Format: .png
Vector/Print: .eps
Secondary Logo
This logo consists of the symbol and organization name in the horizontal orientation.
Included logo colors not shown: Black, White, Navy
Digital/Print Format: .png
Vector/Print: .eps
Wordmark
This logo consists of the organization name.
Included logo colors not shown: Black, White
Digital/Print Format: .png
Vector/Print: .eps
Symbol
The symbol is to be used for any other platform’s profile image and on platforms if size is restricted.
Included colors not shown: Black, White, Navy, Blue with white
Digital/Print Format: .png
Vector/Print: .eps
Lotus Icon
This is a secondary icon to be used for community-related events and as a graphic element for fliers and social posts.
Included logo colors not shown: Solid blue
Digital/Print Format: .png
Vector/Print: .eps
Graphic elements
The star graphic can be used throughout the site and on digital and print assets and represents the diverse community seeking wisdom. The stars come in the full palette of the brand: Main blue, Navy, Light blue, White, Yellow, Orange, Red, Pink, Purple and Brown.
Digital/Print Format: .png
COLOR
Main color palette
Main Blue: #0066ff / 81, 61, 0, 0 (CMYK)
Light Blue: #99c2ff / 36, 16, 0, 0 (CMYK)
Navy: #05123d / 100, 95, 40, 53 (CMYK)
White: #f8f8ff / 2, 2, 0, 0 (CMYK)
Yellow: #fdfda5 / 3, 0, 43, 0 (CMYK)
secondary color palette
Green: #3da10f
Orange: #f09e29
Brown: #814332
Red: #e2473e
Pink: #f7b0bd
Purple: #c2abde
TYPOGRAPHY
Body FONT
Spectral – 18px
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HEADER FONT
UNBOUNDED
Header 1 – 45
Header 2
Header 3
Header 4
Header 5
Header 6
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Facilitated by: Lorem Ipsum
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Imagery
Images capture the magical moments of wisdom gleened and mysteries of the universe, clear imagery of diverse people and brightly lit places.
Collateral
Here’s a reference for how to apply your brand assets to collateral.
Here is a point of reference for social designs. Utilize soft curves for typepaths to mimic the logo. Use Unbounded font for Headers and Spectral font for other details. Use the eye or lotus as a mask.
SOCIAL MEDIA PROFILES
DEFAULT – Secondary Logo
Default – Symbol